Disco Design Cases
Designers behind the work
Designers and creative leads credited on Disco projects in press coverage.
Designers and creative leads credited on Disco projects in press coverage.
The Brand Identity interviews Erik Herrström about the evolution of STUDIO HERRSTRÖM from a solo freelance practice into a 10-person studio redefining cultural and music branding. The conversation explores their rebrand, proprietary THE ECHO™ framework, and projects for Spotify, The Game Awards, and global artists. Herrström discusses scaling responsibly, implementing a four-day work week, and maintaining creative integrity while growing the studio.
The article profiles New York-based designer Zan Goodman and her studio Zan Inc., exploring how her background in editorial design informs the studio’s refined and craft-driven approach to branding. Founded in 2018, Zan Inc. has grown to handle larger clients while maintaining a thoughtful, timeless aesthetic. Goodman discusses her creative philosophy, process, and the evolution of her practice.
The Brand Identity interviews Studio Herrström’s founders Erik Herrström and Lukas Haider about their music-focused design philosophy. The Vienna-based studio discusses its evolution, international client base, and projects for artists and labels such as Sony Music and TAU. They emphasize the emotional connection between branding and music, highlighting projects like the Stage app identity and the SPEKTRUM series for TAU.
Brooklyn-based studio Order created a vibrant, psychedelic brand identity for Sourdough Disco, a small New York bakery founded by Erin Wahed during the COVID-19 lockdown. Drawing inspiration from 1970s disco album art, the identity uses OH no Type Company’s Cheee typeface and colorful organic shapes that echo both the era’s visual energy and the textures of sourdough bread.
