Cla Design Cases
Designers behind the work
Designers and creative leads credited on Cla projects in press coverage.
Designers and creative leads credited on Cla projects in press coverage.
The article profiles Alexander Newman’s new book 'From Somerset to the World: Clarks A Visual History 1825–2025', published by One Love Books. The publication traces the cultural and visual evolution of Clarks shoes, from their Quaker roots to their global influence across subcultures and media. Designed with David Carroll, the book combines archival imagery, historical typography, and clean layout to create a cohesive visual narrative.
The article spotlights Saad Moosajee’s creation of tour visuals for Wu-Tang Clan’s final tour, blending 3D animation, motion capture, and collage to honor the group’s deep cultural and musical legacy. Drawing from kung-fu cinema, New York iconography, and hip-hop mythology, the visuals merge past and present generations of Wu-Tang’s influence. The project reflects Moosajee’s narrative-driven approach to design and motion.
Creative Boom’s article by Tom May explores how Clarks evolved from a symbol of school conformity into a global cultural icon. It highlights the new book 'From Somerset to the World: Clarks A Visual History 1825–2025' by Alexander Newman and One Love Books, which documents the brand’s 200-year journey through design, music, and subculture. The piece celebrates Clarks’ enduring authenticity and its unexpected adoption by creative communities worldwide.
Barclays has launched 'Moments of Progress', a major new brand campaign created by VCCP to reposition the bank as a relatable enabler of progress in modern British life. The campaign includes two hero films directed by David Shane, supported by out-of-home, social, and B2B activations. Collaborating agencies include Girl&Bear, Bernadette, Born Social, OMD, RAPP, and Acacia Avenue.
Creative Boom reports on the winners of the World Illustration Awards 2025, organised by the Association of Illustrators and the Directory of Illustration. The awards celebrate global talent across categories from animation to packaging, highlighting themes of identity, culture, and innovation. Overall winners include Chu-Chieh Lee for her film 'Minus Plus Multiply' and Léane Ruggli for her 'Ready to Drink Cocktail Cans' project.
Mindbody, ClassPass, and Booker have united under a new parent brand called Playlist, designed to create a more human-centred and connected wellness experience. Led by CEO Fritz Lanman, Playlist aims to use technology to enhance real-world engagement rather than replace it, offering a flexible platform that personalises wellness experiences. The rebrand signals a strategic evolution toward a more integrated, experience-driven wellness economy.
Montreal and LA-based studio Wedge has refreshed the identity of Mott's Clamato Caesar, a beloved Canadian cocktail brand owned by Keurig Dr Pepper. The rebrand modernises the heritage identity with a flavour-forward strategy, new custom wordmark, and 3D packaging visuals while retaining key brand assets like the navy colour and Caesar glass. The project aims to appeal to a new generation of cocktail lovers and expand the brand’s flavour portfolio.
Wedge has refreshed the identity of Mott’s Clamato Caesar, Canada’s iconic cocktail brand, to appeal to younger audiences while preserving its heritage. The rebrand introduces a bold, flavour-forward visual system centred on the concept ‘Bring on the Flavour,’ featuring a redrawn wordmark, Goudy Sans Bold typography, and vibrant packaging. Collaborations included typographer Etienne Aubert Bonn, 3D artist Sam Walker, and photographers Leeor Wild and Michael Kazimierczuk.
