Apt Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Apt projects in press coverage.
News & interviews
- Saint-Urbain Redesigns Gaptooth Soda Logo and Packaging
· Apr 23, 2026
UnderConsideration’s Brand New briefly highlights Saint-Urbain’s redesign of the logo and packaging for Gaptooth Soda. The project features hand-drawn, illustrated elements that emphasize a playful and approachable identity for the beverage brand.
Saint-UrbainGaptooth Sodapackaging - Gaptooth Soda by Saint Urbain
BP&O · Apr 23, 2026
BP&O’s Emily Gosling reviews Saint Urbain’s brand identity for Toronto-based Gaptooth Soda, a botanical soda brand celebrating imperfection. The identity uses hand-drawn typography, asymmetrical compositions, and bright colors to reflect the founder’s gap-toothed smile and the brand’s ethos of individuality. Saint Urbain handled naming, strategy, packaging, and visual design across multiple touchpoints.
- How Ashfall Studio moved Aptos beyond typical crypto aesthetics
The Brand Identity · Nov 14, 2025
Ashfall Studio rebranded blockchain company Aptos to move beyond stereotypical crypto aesthetics, creating a warm, human-centered identity that retains the brand’s recognizable wave symbol. The project refined typography, color, and motion systems within a modular framework, launched at the Aptos Experience in New York. Collaborating with Motto and Evil Martians, Ashfall delivered a scalable, flexible brand ecosystem that balances technical precision with human warmth.
- Ashleigh Hansberger: Treat Brand as Leadership, Not Just Marketing
The Brand Identity · Jun 2, 2025 · Interview
The Brand Identity interviews Motto® Co-founder and COO Ashleigh Hansberger about the studio’s 20-year journey and its philosophy that brand should function as a leadership tool rather than a marketing exercise. Hansberger discusses how aligning brand and culture can drive clarity, cohesion, and growth, sharing insights from Motto®’s transformative rebrand for Goodnotes. The conversation explores leadership, strategy, and the evolving role of brand in shaping company direction.
- "PROST WORK Blends Marseille Charm with NY Coffee Buzz at APT.20"
The Brand Identity · Feb 14, 2025
PROST WORK created a vibrant brand identity for Marseille coffee shop APT.20, blending Mediterranean warmth with New York café culture. Led by founder and creative director Manon Prost, the project features custom typography, playful mascots, and a color palette inspired by coffee and the coast. The identity extends across merchandise, signage, and interiors, reflecting the café’s community-driven spirit.
PROST WORKAPT.20branding - "Top Five Graphic Design Trends for 2025 Identified"
It's Nice That · Jan 13, 2025
It’s Nice That’s Liz Gorny and Ellis Tree identify five key graphic design trends for 2025, exploring how designers are embracing anti-trend aesthetics and heritage-inspired approaches. The article highlights studios like Parámetro, Mestiza, and Muon for their handcrafted, bookplate-style logos and Art Deco typographic influences. It positions these movements as a response to digital uniformity and a return to personal, tactile design expression.
Parámetro StudioMestiza EstudioMuonOutline BrooklynApterbranding - New Chapter by Paul Belford Ltd
The Brand Identity · Jan 8, 2019
The Brand Identity features Paul Belford Ltd’s branding work for New Chapter, a start-up offering word therapy. The identity includes a logo that forms both a book and an arrow, symbolizing progress and expression through writing.
Paul Belford LtdNew Chapterbranding - Logo for New Chapter by Paul Belford
BP&O · Aug 3, 2018
BP&O features the brand identity for New Chapter, a UK-based word therapy start-up, designed by Paul Belford Ltd. The logo cleverly combines the imagery of a book and an arrow to symbolize progress and personal growth, paired with Neue Helvetica for a modern and clear presentation. Richard Baird praises the design’s simplicity, clarity, and conceptual strength within a visually busy environment.
Paul Belford LtdNew Chapterbranding