Alexander Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Alexander projects in press coverage.
News & interviews
- Mohammed Samad on freelancing, the evolution of his process, and seeing design as more than work
The Brand Identity · Nov 15, 2022 · Interview
The interview with London-based designer Mohammed Samad explores his freelance journey, evolving design process, and the balance between work and personal creativity. He discusses collaborations with Nike, V&A, and other creatives, as well as his side project Kaam Kaaj, which promotes play and better work-life balance. Samad reflects on identity, freelancing challenges, and his approach to design as both craft and self-expression.
- Tony and Inii King talk us through King & Partners’ journey from boutique studio to global agency
The Brand Identity · Oct 13, 2021 · Interview
The Brand Identity interviews Tony and Inii King about the evolution of King & Partners from a boutique studio into a global full-service agency. They discuss their creative process, growth philosophy, remote collaboration, and notable projects such as the rebrand of The Boca Raton. The conversation highlights their emphasis on ideas, careful hiring, and maintaining a balanced creative life.
King & PartnersCreateThe GroupThe Boca RatonRio Vegasbranding - how by why balance history and modernity in their sharp identity for photographer Alexander Bather
The Brand Identity · Jul 7, 2021
Sydney-based studio how by why developed a brand identity and website for Manchester photographer Alexander Bather, balancing historical and modern typographic influences. Using Blaze Type’s Armag Fury and Out of the Dark’s ToY, the identity combines elegance and authority through a restrained yellow palette and flexible layouts. The project reflects Bather’s blend of candour and sophistication, guided by the concept of ‘Stylistic Resemblance.’
how by whyAlexander Batherbranding