Mohammed Samad
Designer
In their own words
We see our approach as quite playful and explorative however having a structure to it.
It’s so nice to see an identity being applied across a physical space.
There’s not been many, if any, projects where the first idea has been the best.
I find that when I’m busy, I’m super busy and when I’m not busy I feel guilty.
Articles & interviews
- “Engage in work that aligns with your soul’s calling.” Kaam Kaaj on the shared joy of their practice
The Brand Identity interviews London-based design trio Kaam Kaaj, composed of Mohammed Samad, Bouk Ra, and Joanna Domagalska, about their collaborative practice focused on branding and typography. The team discusses their approach to structure and playfulness, their identity project for the London College of Communication’s 2023 degree shows, and their philosophy on self-initiated work and creative growth. The conversation highlights their emphasis on collaboration, experimentation, and alignment with personal creative values.
- Mohammed Samad on freelancing, the evolution of his process, and seeing design as more than work
The interview with London-based designer Mohammed Samad explores his freelance journey, evolving design process, and the balance between work and personal creativity. He discusses collaborations with Nike, V&A, and other creatives, as well as his side project Kaam Kaaj, which promotes play and better work-life balance. Samad reflects on identity, freelancing challenges, and his approach to design as both craft and self-expression.