Am Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Am projects in press coverage.
News & interviews
- Amazônia Reveals New Logo and Identity by Futurebrand
· Apr 27, 2026
UnderConsideration’s Brand New highlights Futurebrand’s new logo and identity for Amazônia, a tourism destination brand from Brazil. The project introduces a proprietary typeface and illustration-driven visual system to evoke the region’s natural richness.
- Silks, Labubus and a secret garden: my personal highlights from Milan Design Week 2026
Creative Boom · Apr 27, 2026
Tom May reports from Milan Design Week 2026, highlighting seven standout installations ranging from Ai Weiwei’s politically charged silk collaboration with Rubelli to Paul Smith’s tranquil garden for Mini. Other notable projects include Samsung’s AI-driven exhibition, Simon Weisse’s miniature coffee shops, and Zaha Hadid Architects’ meditative portal for Audi. The article captures the event’s focus on physical, experiential design and cross-disciplinary creativity.
- Sanrio Games Unveils New Logo
· Apr 24, 2026
UnderConsideration’s Brand New briefly announced a new logo for Sanrio Games, the gaming division of the Japanese entertainment company Sanrio. The post, authored by Armin, categorizes the project under entertainment and highlights the use of a rounded sans serif style in the new logo.
Sanrio Gamesbranding - Milan Design Week: Samsung's Mauro Porcini says love is the most powerful word in design
Creative Boom · Apr 23, 2026 · Interview
At Milan Design Week 2026, Samsung’s chief design officer Mauro Porcini discussed his philosophy that 'design is an act of love'. The article explores Porcini’s career from 3M and PepsiCo to Samsung, his human-centered approach to design, and his belief that emotional connection and diversity of expression are central to innovation. The piece also highlights Samsung’s 'Design is an Act of Love' exhibition, which showcased AI-driven, sensory experiences emphasizing empathy and individuality.
- Properly Cultivated
BP&O · Apr 22, 2026
BP&O’s article 'Properly Cultivated' by Lisa Cain explores the packaging design for Hera Nei Campi, a rice brand reviving cultivation in southern Italy’s Paestum region. The design connects the product to its land and history through classical references, a strong color palette, and the symbolic eye of Hera. The brand positions rice as a story of return and cultural continuity rather than a generic commodity.
Hera Nei Campipackaging - Booms & Shakes: April's biggest moves and boldest launches
Creative Boom · Apr 22, 2026
Creative Boom’s April 2026 edition of 'Booms & Shakes' highlights major leadership changes, new hires, and agency expansions across the global creative industry. The roundup covers transitions at Verve, Residence, DEPT, and GUT Europe, alongside new appointments at Aer Studios, Born Social, and Gung Ho. It also introduces D&AD’s new global Ambassador Programme connecting creative leaders worldwide.
- Is cringe culture killing your creative career?
Creative Boom · Apr 21, 2026
Written by Tom May for Creative Boom, the article explores how 'cringe culture' and fear of self-promotion hinder creative professionals from sharing their work. Featuring insights from designers Jason Roberts, Carole Chevalier, and artist Sheena Bulpitt, it discusses impostor syndrome, discomfort with self-promotion, and strategies to build confidence. The piece encourages creatives to overcome hesitation and embrace visibility as a professional necessity.
Victory Over AllSheena Bulpitt Fine Art StudioUnnamed TV channelbranding - Riz Ahmed’s new show Bait has a spy-spoof title sequence masterminded by Pentagram partners
It's Nice That · Apr 20, 2026
Pentagram partners Luke Powell and Jody Hudson-Powell designed the title sequence for Riz Ahmed’s new show 'Bait', blending spy-movie tropes with cultural references to British and Pakistani identity. The short sequence uses colour filters, acetate tests, and a monospace typeface to evoke secrecy and multiplicity. The project reflects on identity politics and visual storytelling within a few seconds of motion design.
- Meet Yeco: the smarter way brands find the perfect agency match
The Brand Identity · Apr 16, 2026 · Interview
The Brand Identity interviews Yeco founder Coby Phillips about how the consultancy helps brands find their ideal agency partners through a mix of data, human insight, and chemistry. Phillips explains Yeco’s vetting process, the pitfalls brands face when choosing agencies, and how the company’s partnership with The Brand Identity will make its matchmaking service more accessible. The discussion highlights Yeco’s focus on transparency, alignment, and collaboration in agency-brand relationships.
YecoThe Brand IdentityELEVEN AustraliaJoah Brownbranding - 15 typefaces designers love to use in 2026
Creative Boom · Apr 15, 2026
Creative Boom’s 2026 roundup by Tom May highlights 15 typefaces that designers continue to use and admire, from timeless classics like Helvetica and Futura to newer, accessibility-driven fonts like Inclusive Sans. The article reflects ongoing trends toward functional, inclusive, and personality-rich type design, showing how both heritage and innovation coexist in contemporary typography.
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