Aldi Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Aldi projects in press coverage.
News & interviews
- Christmas ads of 2025: Comfort characters, practical cheer and a generational shift
Creative Boom · Nov 5, 2025
Creative Boom’s 2025 Christmas advert roundup explores how major UK retailers and brands have balanced nostalgia, warmth, and realism in their festive campaigns. From Coca-Cola’s AI-enhanced heritage trucks to Asda’s live-action Grinch and Waitrose’s rom-com starring Keira Knightley, the ads reflect a generational shift toward sincerity and comfort. The piece highlights a year of cinematic storytelling and practical craft over digital excess.
- Aldi Introduces Specialbuys-Inspired Temporary Tattoos
Creative Boom · Aug 6, 2025
Aldi UK has launched a limited-edition range of temporary tattoos inspired by its cult-favourite Specialbuys products, from air fryers to hanging egg chairs. The campaign taps into shifting generational attitudes toward tattoos and celebrates the brand’s devoted fan culture. The playful initiative aligns with the growing popularity of temporary tattoos as a fashion and self-expression trend.
Aldiadvertising - "BITE Collective Unveils Print Campaign Highlighting Food Photography Expertise"
Creative Boom · Mar 19, 2025
BITE Collective has launched a witty self-promotional print campaign showcasing its expertise in food photography. With creative direction by Dave Dye, consultancy from Mark Denton, and photography by Gus Filgate, the campaign uses simple, unstyled food imagery to highlight the studio’s specialisation in food and drink content. The project reflects BITE’s confidence, humour, and commitment to quality creative work.
BITE CollectiveM&STescoadvertising - Criticizing Cancel Culture in Creative Industries
Creative Boom · Dec 18, 2024
Abbey Bamford’s Creative Boom article explores the growing culture of harsh criticism and online backlash surrounding design rebrands, using Jaguar’s 2024 identity as a case study. Through insights from several creative leaders, it questions how social media discourse has turned toxic and calls for a return to constructive critique within the design community. The piece reflects on how negativity affects both designers and brands, urging a more empathetic and thoughtful approach to design discussion.
BrandonSelmanJamhotJaguarPayPalbranding - 2024 Christmas Ads: Magic, Escapism, and Adventure Highlights
Creative Boom · Nov 1, 2024
Creative Boom’s annual roundup of 2024 Christmas adverts highlights a season filled with magic, escapism, and adventure. The article reviews major campaigns from Argos, Sainsbury’s, ASDA, Amazon, and Aldi, exploring their creative direction, storytelling, and production details. Each ad blends festive emotion with cinematic flair, reflecting broader cultural and economic themes in holiday advertising.
T&PETCHavas LondonArgosSainsbury'sadvertising - New Graphic Identity for Maldini Studios by Jens Nilsson
BP&O · Nov 20, 2017
BP&O’s Richard Baird reviews Swedish designer Jens Nilsson’s new graphic identity for Stockholm-based interior and carpentry studio Maldini Studios. The project features a custom typeface, Donadoni, and extensive use of letterpress across a range of printed materials. The identity reflects the studio’s balance of functional craftsmanship and sculptural expression through material and typographic choices.
- Maldini Studios by Jens Nilsson
The Brand Identity · Jan 8, 2017
The Brand Identity features Stockholm-based designer Jens Nilsson’s identity design for Maldini Studios, an interior design and carpentry company. The project centers on a custom typeface named Donadoni and letterpress stationery printed on premium papers from GF Smith and Arjowiggins.