Dirty Vegan ‘specialises in unhealthy junk food such as burgers and craft beers’
Nilsson was keen for the identity to shun ‘the conventional image of a traditional all-green, health-centric vegan culture’
I remember us discussing that it’s quite common to go for a more convenient approach where a beer can has only one ‘front’ motive.
The wider look created a great contrast to the wordmark, and the slightly rounded style aligned well with the illustration style.
BP&O features Stockholm-based designer Jens Nilsson’s branding for Dirty Vegan, a Swedish restaurant and bar concept. The identity embraces a bold, ‘dirty’ aesthetic with stripclub purples, vibrant reds, and a lip motif, rejecting typical green vegan tropes. Nilsson handled creative direction, design, photography, and motion, collaborating with Brikk Studio on film elements.
The article highlights Stockholm-based designer Jens Nilsson’s vibrant label designs for PangPang Brewery’s Pusher series of sour beers. Collaborating with PangPang’s Frederik Tunedal, Nilsson created a playful, full-cover illustrated design that reflects the fruity flavors and tangy character of the beers. The project features custom typography, Trio Grotesk, and a candy-colored palette that enhances the cans’ visual appeal.
The Brand Identity features PangPang Pills, a 5.8% dry-hopped pilsner from Swedish microbrewery PangPang, with branding and packaging designed by Stockholm-based designer Jens Nilsson. The design uses a bold sans serif approach and a vibrant color palette of pink, red, and yellow to reflect the beer’s lively character.
The Brand Identity features Swedish designer Jens Nilsson’s packaging design for PangPang Brewery’s new beer ‘Can Release.’ The label is screen printed in black and white on a silver foil die-cut surface, combining minimalist typography with a refined material finish. The project highlights the craft and creativity of Sweden’s microbrewery scene.
BP&O’s Richard Baird reviews Swedish designer Jens Nilsson’s new graphic identity for Stockholm-based interior and carpentry studio Maldini Studios. The project features a custom typeface, Donadoni, and extensive use of letterpress across a range of printed materials. The identity reflects the studio’s balance of functional craftsmanship and sculptural expression through material and typographic choices.
The Brand Identity features Stockholm-based designer Jens Nilsson’s identity design for Maldini Studios, an interior design and carpentry company. The project centers on a custom typeface named Donadoni and letterpress stationery printed on premium papers from GF Smith and Arjowiggins.