In their own words
Dirty Vegan ‘specialises in unhealthy junk food such as burgers and craft beers’
Nilsson was keen for the identity to shun ‘the conventional image of a traditional all-green, health-centric vegan culture’
Articles & interviews
- New Logo & Branding for Dirty Vegan by Jens Nilsson
BP&O features Stockholm-based designer Jens Nilsson’s branding for Dirty Vegan, a Swedish restaurant and bar concept. The identity embraces a bold, ‘dirty’ aesthetic with stripclub purples, vibrant reds, and a lip motif, rejecting typical green vegan tropes. Nilsson handled creative direction, design, photography, and motion, collaborating with Brikk Studio on film elements.
- PangPang Pills by Jens Nilsson
The Brand Identity features PangPang Pills, a 5.8% dry-hopped pilsner from Swedish microbrewery PangPang, with branding and packaging designed by Stockholm-based designer Jens Nilsson. The design uses a bold sans serif approach and a vibrant color palette of pink, red, and yellow to reflect the beer’s lively character.
- PangPang Brewery 'Can Release' by Jens Nilsson
The Brand Identity features Swedish designer Jens Nilsson’s packaging design for PangPang Brewery’s new beer ‘Can Release.’ The label is screen printed in black and white on a silver foil die-cut surface, combining minimalist typography with a refined material finish. The project highlights the craft and creativity of Sweden’s microbrewery scene.
- New Graphic Identity for Maldini Studios by Jens Nilsson
BP&O’s Richard Baird reviews Swedish designer Jens Nilsson’s new graphic identity for Stockholm-based interior and carpentry studio Maldini Studios. The project features a custom typeface, Donadoni, and extensive use of letterpress across a range of printed materials. The identity reflects the studio’s balance of functional craftsmanship and sculptural expression through material and typographic choices.
- Maldini Studios by Jens Nilsson
The Brand Identity features Stockholm-based designer Jens Nilsson’s identity design for Maldini Studios, an interior design and carpentry company. The project centers on a custom typeface named Donadoni and letterpress stationery printed on premium papers from GF Smith and Arjowiggins.