illo created an extensive illustration system for the YMCA, featuring over 65 unique characters designed to represent inclusivity across age, culture, and abilities. The project aimed to strengthen the YMCA’s brand identity through dynamic, vector-based illustrations and subtle animations that reflect the organization’s values of community and diversity.
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Creative Boom’s feature by Garrick Webster explores what illustration agencies are prioritizing for 2025. Insights from Pocko, IllustrationX, Illozoo, Brilliant Artists, Handsome Frank, and Norte reveal a focus on consistency, diversity, handmade authenticity, real-world applications, and animation skills. The article highlights how agencies are adapting to AI, global markets, and shifting client expectations.