Studio: illo

Client: YMCA

Work: Illustration

Industry: Non-profit

Inclusive Illustration System For Ymca

illo created an extensive illustration system for the YMCA, featuring over 65 unique characters designed to represent inclusivity across age, culture, and abilities. The project aimed to strengthen the YMCA’s brand identity through dynamic, vector-based illustrations and subtle animations that reflect the organization’s values of community and diversity.

Tags: Audience, Character, Illustration, Inclusivity, Motion