illo created a comprehensive illustration and icon system for Affirm, a fintech company focused on transparent and friendly financial products. The project brought to life a whimsical, diverse visual world filled with vibrant characters, geometric motion elements, and inclusive representation across gender, age, and ability.
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Creative Boom’s feature by Garrick Webster explores what illustration agencies are prioritizing for 2025. Insights from Pocko, IllustrationX, Illozoo, Brilliant Artists, Handsome Frank, and Norte reveal a focus on consistency, diversity, handmade authenticity, real-world applications, and animation skills. The article highlights how agencies are adapting to AI, global markets, and shifting client expectations.