fagerström
fagerström is an independent design and branding studio based in New York and Madrid, led by Founder and Creative Director Puli Arancibia and Head of Business & Strategy Joaquín Pinochet. The studio specializes in crafting cohesive, meaningful brand experiences that balance strategy and creativity. With a global client base spanning startups to established corporations, fagerström has developed identities for brands such as Savant, Salad, and Cérémonie. Their project Savant was featured in Viction:ary’s *Stencil in Use*, and Arancibia has served as a jury member for the prestigious ADCV Awards.
Cases
- Aegle's Botanicals
- Visual Identity And Packaging Design For A Natural Skincare Brand
- Another Canvas
- Art And Furniture Design For A Southeast Asian-inspired Brand
- Apothe.ka
- Brand Strategy And Visual Identity For A Wellness And Aromatherapy Company
- Bilo
- Visual Identity And Packaging Design For A Cannabis Lifestyle Brand
- Calypso Ai
- Developed Advanced Security Protocols For An Ai-focused Cybersecurity Company
- Capture Minds
- Visual Identity For A Non-profit Organization
Clients
Tech Stack
Technologies detected on fagerström's website.





