Studio: Whale

Brand Identity And Pitch Templates For A Consulting Bureau

They designed the pitch deck before the company even had a public face.

Whale Studio developed a cohesive brand for Bureau Lum to reflect the consulting bureau’s ambition and premium positioning. The studio created a clear, memorable name, defined a distinct market position, and shaped a refined brand system that sets the company apart from competitors. Whale Studio also designed a logo, produced a brand book, and prepared presentation templates so the team could present itself confidently in client meetings and ongoing communications.

Insights

The key point is the unusual scope: for Bureau Lum, the pitch template sits beside the logo as a core brand asset, because a consultancy without products or packaging lives through presentations and client meetings.
Whale Studio started upstream of visuals by inventing the name “Bureau Lum” and defining positioning that “sets the company apart from its competitors” while resonating with a premium audience.
The identity was briefed to reflect the bureau's ambition — positioning it to look established enough to sit confidently across the table from premium clients.
Deliverables were deliberately practical and polished: a refined logo, a brand book, and presentation templates built for both client meetings and ongoing communications.