Visual Identity For Shenzhen Fringe Festival 2021

Untitled Macao created the visual identity for the 2021 Shenzhen Fringe Festival, centering the design around expressive typography. Inspired by the letter 'F' from 'Fringe', the concept evolved into a series of abstract forms resembling eyes, symbolizing diverse artistic perspectives and the discovery of hidden art throughout the city.

Tags: Abstract, Cultural, Dynamic, Expressive, Playful, Typographic