Studio: Underline
More in green
The Brand Identity · Mar 24, 2023 · Interview
The Brand Identity interviews Mark Neil Balson and Daniel Josef Okorn, founders of the new studio SUPERFANTASTIC, about their philosophy of prioritising quality over quantity in their design practice. They discuss their backgrounds, inspirations, and approach to client relationships, as well as recent projects for Avenue Road and The Bentway. The duo also share insights into their self-initiated product line and plans for the studio’s future growth.
The Brand Identity · Oct 9, 2018
The Brand Identity features Underline Studio’s rebrand for the Varley Art Gallery of Markham in Ontario. The new identity centers on a simple, modular logo derived from the gallery’s initials, which can be deconstructed into bold graphic shapes used across print and other applications. The design aims to reflect the gallery’s inclusive and cultural role in the community.
The Brand Identity · Apr 11, 2018
Underline Studio designed the third edition of Lines Breaking, a newspaper addressing the Central American migrant crisis through creative responses from the Latin American community. The project uses a black-and-white editorial aesthetic combining serif and sans serif typography to present artistic and intellectual perspectives on the issue.
The Brand Identity · Mar 5, 2018
Underline Studio created a refined brand identity for Drechsel Studio, a new retail showroom and creative space launched by Canadian office furniture company Drechsel. The identity emphasizes simplicity and attention to detail, aligning with the brand’s design-focused ethos.
The Brand Identity · Jan 11, 2018
The Brand Identity features Underline Studio’s brand identity for Toronto-based Halo Brewery. The design uses geometric patterns and bold color combinations to reflect the brewery’s experimental approach to traditional beer styles, applied across packaging and promotional materials.