Studio: Toward

Client: Cardiff City FC

Work: Art Direction

Industry: Sports

Campaign Launch For Cardiff City Fc 2021/22 Kit

Toward developed an engaging campaign for Cardiff City FC to launch their new Adidas 2021/22 kits. The concept celebrated the club’s community by capturing authentic moments of fans and players across Cardiff, resulting in a 55% increase in sales and over 600K Twitter impressions.

Tags: Community, Fan, Player, Sales