TRiC Studio developed a bold brand identity for Total Fiction, an Australian film and television production company. The outcome centers on a custom logotype whose letterforms are derived from the 16:9 screen ratio, conceived as windows that nod to the transportational nature of film and TV. A secondary mark built around the core T provides flexibility at small sizes and in tight spaces. To balance the expression of the logotype, the system pairs a restrained color palette led by energetic orange with a grotesque sans serif typeface, creating a striking presence suited to on‑screen credits. Together, these elements form a cohesive brand system that helps the company stand apart across feature films, short‑form digital projects, and premium international drama series.
Creative Boom’s 2025 Christmas advert roundup explores how major UK retailers and brands have balanced nostalgia, warmth, and realism in their festive campaigns. From Coca-Cola’s AI-enhanced heritage trucks to Asda’s live-action Grinch and Waitrose’s rom-com starring Keira Knightley, the ads reflect a generational shift toward sincerity and comfort. The piece highlights a year of cinematic storytelling and practical craft over digital excess.
The Brand Identity’s July 2025 edition of 'The Edit' spotlights five recent design projects, including Land of Plenty’s whimsical cookbook for Happy Endings, Monday Nights’ rebrand for the World Snooker Tour, TRiC’s nostalgic identity for Hector’s Bakery, Gemma Mahoney’s refined branding for PARCA, and Fiasco Design’s sensory identity for Britt Music & Arts Festival. Each project showcases distinct visual strategies across food, sport, retail, and cultural sectors.
The Brand Identity reports on Visual Electric’s expansion into AI-driven video generation, marking a major evolution from its image-based design platform. Co-founder Colin Dunn explains how the update unifies fragmented creative tools, allowing designers to generate motion content directly from images. The feature integrates multiple AI models and aims to redefine creative workflows for designers exploring motion and animation.