TRiC Studio created the name and identity for Baker of Things, a bakery from the team behind Maker Coffee. The name plays on “Internet of Things,” suggesting limitless baking possibilities and a dry sense of humor. A direct logotype is paired with a memorable mark: four hearts (treats and creativity) inside a cube (oven, precision, technique), forming a simple graphic expression of the concept. Color choices reference the bakery’s world—blue from the Richmond exterior and butter yellow from baked goods. Services included brand identity, creative direction, illustration, naming, and signage and wayfinding, resulting in a unified system that balances precision with creativity.
Creative Boom’s 2025 Christmas advert roundup explores how major UK retailers and brands have balanced nostalgia, warmth, and realism in their festive campaigns. From Coca-Cola’s AI-enhanced heritage trucks to Asda’s live-action Grinch and Waitrose’s rom-com starring Keira Knightley, the ads reflect a generational shift toward sincerity and comfort. The piece highlights a year of cinematic storytelling and practical craft over digital excess.
The Brand Identity’s July 2025 edition of 'The Edit' spotlights five recent design projects, including Land of Plenty’s whimsical cookbook for Happy Endings, Monday Nights’ rebrand for the World Snooker Tour, TRiC’s nostalgic identity for Hector’s Bakery, Gemma Mahoney’s refined branding for PARCA, and Fiasco Design’s sensory identity for Britt Music & Arts Festival. Each project showcases distinct visual strategies across food, sport, retail, and cultural sectors.
The Brand Identity reports on Visual Electric’s expansion into AI-driven video generation, marking a major evolution from its image-based design platform. Co-founder Colin Dunn explains how the update unifies fragmented creative tools, allowing designers to generate motion content directly from images. The feature integrates multiple AI models and aims to redefine creative workflows for designers exploring motion and animation.