Brand Identity For Soundtrap Online Music Studio

Stockholm Design Lab helped Soundtrap evolve from a growing startup into an established global brand. The project involved developing a strategic direction and a new visual identity inspired by the question 'What does sound look like?', resulting in a flexible symbol representing sound as a string that users can direct. The refreshed identity extended across communication, product, and digital experiences, supporting Soundtrap’s growth and eventual acquisition by Spotify.