Brand Identity For La Sève Regenerative Farm
Regenerative farming, but make it restrained.
Proportion created a flexible brand identity for La Sève, a Vermont family farm grounded in regenerative stewardship and seasonal harvests. The system draws on the local landscape through restrained colors and tactile textures, extending across CSA boxes, infused maple syrups, and future farm goods.
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Insights
- The main move was restraint: instead of the usual illustrated “abundance” look for regenerative farms, Proportion built La Sève around texture, warmth, and a restrained visual system rooted in “sap and earth.”
- The identity had to work across very different touchpoints — CSA produce boxes, infused maple syrups for cocktails, core collateral, and future farm goods — so the branding was designed to feel grounded yet expansive rather than locked into one product category.
- Proportion’s organizing concept, “Abundance Born From Reverence,” ties the work to regenerative stewardship and Vermont’s restorative landscape, with the identity described as “shaped by hand with harmony.”
- The system includes brand strategy, a hand-drawn script logo, brand guidelines, packaging, and collateral, using restrained colors and tactile textures to connect directly to the local environment.
- Proportion is based in Malden, Massachusetts, not Vermont, which makes this a notable outside-studio interpretation of a regional farm brand; no individual credits, typefaces, or press coverage were listed.
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