Wayfinding And Signage For 452 Flinders Street

Pop & Pac developed a wayfinding and signage system for 452 Flinders Street, inspired by the Dexus brand identity. The design draws from the brand’s signature ‘X’ motif and architectural floor plan forms to create a cohesive spatial experience that connects occupants with the building’s identity. The result reinforces a strong sense of place through thoughtful, brand-aligned visual cues.