Studio: Pentagram
More in black
BP&O · Jun 11, 2026
BP&O features Pentagram’s brand identity for Tokyo’s Museum of Narratives (MoN Takanawa), designed by partners Luke Powell and Jody Hudson Powell. The identity centers on a spiral motif inspired by the museum’s architecture and inaugural exhibition, symbolizing cyclical storytelling and cultural evolution. The project combines clarity, playfulness, and motion, using Walter Neue type and a bright red, blue, and green palette to express inclusivity and energy.
Creative Boom · Jun 8, 2026
Creative Boom’s 2026 feature by Katy Cowan highlights 16 standout business card designs from leading studios around the world. The article showcases tactile, material-rich examples from Pentagram, Bond, Hey Studio, and others, celebrating the resurgence of physical networking tools. Each project demonstrates how thoughtful design and print craft can elevate a simple card into a storytelling piece.
It's Nice That · Jun 8, 2026
A24 associate creative director Liam Hamill has created a series of monthly posters for Brooklyn venue Baby’s All Right, blending internet satire, meme aesthetics, and playful design references. Drawing inspiration from figures like Richard Turley and his own experiences at A24 and Wieden+Kennedy, Hamill’s posters parody web culture while celebrating the chaotic energy of New York’s creative scene.
It's Nice That · Jun 2, 2026
Written by Cairo correspondent Moe Elhossieny, this opinion piece critiques how minimalist aesthetics and Western design standards dominate Arab design discourse. Using the Grand Egyptian Museum branding as a case study, it argues that outsourcing major cultural projects to Western studios like Atelier Brückner and Studio Atrissi perpetuates a colonial hierarchy and stifles authentic regional expression. The article calls for stronger local design criticism to reclaim cultural authority and redefine what constitutes 'good design' in the Arab world.
· May 27, 2026
UnderConsideration’s Brand New briefly spotlights Pentagram’s redesign of MedExpress’s logo and brand identity. The update introduces a new sans serif wordmark and cross icon, signaling a refreshed look for the healthcare provider. The article lists tags and metadata but does not include detailed commentary or visuals beyond the before-and-after reference.