Pentagrams 2023 holiday greeting card creatively honors Dieter Rams’s renowned manifesto by using AI. The design employs the ornate language of Ancient Archaic English combined with the maximalist aesthetic of the King James Bible, published in 1611. In a heartfelt dedication, Pentagram assures Rams that despite the elaborate presentation, the essence and clarity of his message will remain timeless. This project reflects Pentagrams innovative approach to reinterpreting classic design principles in a contemporary context, showcasing their skill in blending tradition with modern technology.
More in brown
The article profiles Alexander Newman’s new book 'From Somerset to the World: Clarks A Visual History 1825–2025', published by One Love Books. The publication traces the cultural and visual evolution of Clarks shoes, from their Quaker roots to their global influence across subcultures and media. Designed with David Carroll, the book combines archival imagery, historical typography, and clean layout to create a cohesive visual narrative.
The article introduces 'Light and Shade', a new editorial series by It’s Nice That exploring the complex relationship between AI and creativity. Written by Liz Gorny, it examines how AI is reshaping creative work, addressing issues like jobs, ownership, environmental impact, productivity, and homogenisation. The piece features insights from designers, technologists, and artists reflecting on both the opportunities and risks of AI in the creative industry.
In this reflective essay, Michael Bierut shares insights from his long-running 100 Day Project, a daily drawing exercise that began in 2002 as a personal response to post-9/11 disorientation. The piece explores how routine and discipline can fuel creativity, and how the project evolved into a teaching tool at Yale School of Art, inspiring countless students and creatives worldwide.