Brand Identity For Samyang Roundsquare Group

Pentagram developed a new visual identity for Samyang, South Korea’s earliest instant noodle manufacturer, to reflect its evolution into a global food technology and sustainability leader. The design centers on the concept of juxtaposition and contradiction, expressed through geometric forms, a balanced colour palette, and a custom typographic system that unites the company’s diverse business areas under the new name Samyang Roundsquare Group.