Brand Identity For Metropolis By Marcus Samuelsson

Pentagram created the brand identity for Metropolis, a contemporary American restaurant by chef Marcus Samuelsson located within the Perelman Performing Arts Center in Lower Manhattan. The design draws inspiration from the building’s architecture, featuring an 'M'-shaped logo derived from steel beams and a palette reflecting the marble façade’s subtle glow. The result is a simple, welcoming visual language that connects the restaurant to its cultural and architectural context.