Brand Identity Refresh For Lilly Pulitzer

Pentagram’s Paula Scher and her team revitalized the iconic Lilly Pulitzer brand with a refreshed identity that honors its Palm Beach heritage. The new wordmark draws from historic logo iterations, blending script elements into a contemporary, confident mark that reflects the brand’s vibrant resortwear legacy. The updated system extends across packaging and retail applications, balancing playful energy with timeless elegance.