Brand Identity For Chatsworth And The Devonshire Group

Pentagram created a new brand identity and strategy for Chatsworth and the Devonshire Group, uniting their diverse estates and enterprises under a cohesive visual and verbal system. The design balances heritage and modernity through a hand-drawn serpent emblem, earth-toned palette, and geometric typography, reflecting both the family’s history and forward-looking vision.

Set in Azo Sans, Baskerville URW, Roboto Condensed