NB Studio created a special ceramic bottle design for The Kraken Rum, transforming the brand’s dark mythology into a tactile, collectible object. The limited edition packaging merges craftsmanship with storytelling, evoking the mysterious depths of the sea and the creature that inspired the brand.
The Brand Identity interviews OlssønBarbieri co-founder Erika Barbieri about the studio’s philosophy of creating meaningful, sustainable design projects. She discusses their approach to packaging innovation through projects like CF18 Chocolatier, which uses mouldable paper instead of plastic, and highlights the role of illustration and collaboration in their work. The conversation also touches on the studio’s growth, values, and creative culture in Oslo.