The article reports that Coca-Cola has officially discontinued Minute Maid’s frozen juice concentrate line after 80 years on the market. Once a WWII-era innovation that popularized orange juice at breakfast, the product has seen declining demand as consumers move away from sugary, processed foods. The piece reflects on the nostalgic value of the frozen can format while noting that the Minute Maid brand will continue producing other fruit beverages.
Creative Boom profiles Taxi Studio, a Bristol-based branding agency founded in 2002 by Alex Bane, Ryan Wills, and Spencer Buck. The article explores the studio’s growth from a regional start-up to a globally recognized agency, its culture of independence, and its philosophy of strategic design thinking. With projects for brands like Minute Maid and Tim Hortons, Taxi Studio demonstrates that world-class creativity can thrive outside London.
