Menta redesigned the identity for Little Prince, a neighborhood French bistro in Soho, New York City. Drawing on the restaurant’s non-classique French character, Menta created a custom wordmark and a set of supporting collaterals, including menus, business cards, and labels for a cold brew drink. The creative direction was inspired by the Breton shirt, using blue stripes with a touch of red and quirky wording set in a contemporary typographic style. The result brings French finesse to the bistro while reflecting its charming, lively atmosphere.