Studio Mast collaborated with Mackey Saturday to revitalize Gobble’s brand as the company prepared for major expansion. The refreshed identity captures the fun, lively, and family-oriented spirit of Gobble’s 15-minute gourmet meal kits through a custom wordmark, colorful packaging, and a flexible pattern system. The result is a cohesive brand experience that stands out in a crowded delivery market while emphasizing clarity and joy in cooking.