Studio: Mast

Client: Element

Work: Art Direction

Industry: Technology

Brand Identity And Website Redesign For Element

Studio Mast partnered with Element, a technology company specializing in IT/OT analytics, to refresh their brand identity and website ahead of a major product launch. The new design simplifies complex technological concepts through a clean visual system, geometric illustrations, and approachable storytelling. The result communicates clarity and accessibility while maintaining a connection to the company’s industrial and scientific roots.

Tags: Analytics, Illustration, Software, Symbol, Technology