Studio: Hymn
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- How Hymn bridged medieval and modern for Chillon Castle’s rebrand
The Brand Identity · Apr 21, 2026
Hymn, a Lausanne and Zürich-based branding agency, reimagined the identity of Switzerland’s Chillon Castle by merging medieval heritage with contemporary design. The project features a custom typeface created with NewGlyph, a heraldic-inspired color palette, and playful medieval emojis that bridge historical authenticity and modern digital culture. The result is a flexible, enduring identity rooted in the castle’s material and symbolic history.
- Hymn Revamps 25-Year Craft Beer Brand, Retains Core Identity
The Brand Identity · Sep 8, 2025
The Brand Identity features Lausanne-based studio Hymn’s rebrand of Swiss craft beer pioneer Dr. Gab’s. The project modernises the 25-year-old brand while preserving its heritage, replacing outdated medical motifs with bold typography, minimalist illustrations, and AI-generated photography that evokes Swiss landscapes. The result balances nostalgia and freshness, appealing to both loyal fans and new audiences.
- Hymn Redesigns Atelier Nova Identity to Showcase Evolution
The Brand Identity · May 1, 2025
Lausanne-based studio Hymn created a new identity for Swiss architecture and design practice Atelier Nova, reflecting its evolution toward a more sustainable and human-centered approach. The rebrand combines organic, hand-crafted visuals with a technical monogram and modern typography, balancing artistry and precision. The project integrates motion and natural color palettes to express the studio’s fluid, evolving ethos.
- Hymn Redefines RTS Tataki Brand with Innovative Design
The Brand Identity · Feb 3, 2025
Hymn has reimagined the brand identity for RTS Tataki, a youth-focused digital media platform under Swiss broadcaster RTS. The Lausanne-based studio developed a typographic system built on counterforms and negative space, creating a dynamic visual language that connects Tataki to its parent brand while maintaining its youthful, streetwear-inspired energy. The rebrand includes a custom version of RTS Neue, bold geometric shapes, and a flexible design system adaptable across print, motion, and social media.
- Hymn crafts graphic identity for BBAU using stacked 'B's
The Brand Identity · Nov 7, 2024
Design studio Hymn developed a new brand identity for Annecy-based architecture firm BBAU, led by Benjamin Blanc. The rebrand features a minimalist black-and-white palette, a stacked double-B monogram, and the variable typeface Crystal by newglyph. The identity extends across print and digital applications, incorporating motion and 3D elements to reflect BBAU’s architectural ethos.