A Fully Automated Web Platform And Visual Identity For A Market Research Startup

Haus partnered with Pop Research and Critical Mix to build a robust DIY market research platform that empowers advertisers to run studies with minimal friction. The multi‑service‑level product enables users to test creative, understand target audiences, and track campaign performance over time. A streamlined flow guides users to create an account, select options, submit requirements, check out, and receive dynamic, well‑designed charts of results. To make a complex service feel approachable, Haus developed a playful visual identity featuring a bright color palette and clear iconography that distinguishes product offerings. The result returns control to advertisers, combining automation, clarity, and friendly usability.