Interactive Out-of-home Campaign For Ford

Haus partnered with Team Detroit on Ford’s “By Design” launch, building the interactive heart of a nationwide campaign. The studio designed and developed a web experience that let users craft unique visuals with dynamic, code-driven smoke, dust, and fractal effects, then publish them to digital billboards. Haus created an automated system integrated with ClearChannel to route fresh designs to selected cities. When a design went live, a discreet camera captured a billboard selfie and emailed it to its creator for download or sharing. In parallel, Haus established new visuals for online and out-of-home ads, ensuring cohesion across placements. The experience performed across phones, tablets, and desktops, lowering barriers to entry and driving widespread participation and social spread.