Motion Design For Nike Mercurial

Nike Mercurial splits speed into two completely different films.

FutureDeluxe created a dynamic motion campaign for Nike’s Mercurial line, showcasing the speed and energy of the football boot through abstract visual storytelling. The work blends fluid motion, light, and texture to express the product’s performance-driven design and innovation.

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Insights

FutureDeluxe’s core idea was the brief itself: “The Superfly is about distance; the Vapor is about direction.” The campaign was built as two films, each treating speed as a different visual problem.
The Superfly film uses light streaks, light painting, camera shake, and object stretching to make velocity feel like it’s accumulating along a line and covering ground.
The Vapor film uses pixel stretching, duplication, and echo effects so the boot feels like it changes vector unpredictably and loses weight; it was specifically tuned to how Vinícius Júnior moves, not just raw top speed.
FutureDeluxe designed, directed, and produced the work in-house with a CG-first, no-live-action approach, making the motion language and texture the entire storytelling device.
Key credits include Executive Creative Director Raj Davsi, who is also credited as a CG artist, alongside Executive Producer Elise Ford, Senior Producer Kavita Daggar, and CG artists Damien Patie-Pelicaut, Joao Fonseca, and Sergey Beloshitsky.