Brand Identity For Sucre Restaurant And Bar

DutchScot created a brand identity for Sucre, a London restaurant by Chef Fernando Trocca that celebrates the fusion of Latin American and European influences. The design draws on themes of immigration and cultural exchange, combining Old World heritage with New World energy through layered visuals, tango-inspired motifs, and expressive typography. The project also includes Abajo, an underground bar concept reflecting 1980s Buenos Aires’ raw and optimistic spirit.