Dito

The Brand Identity · Apr 29, 2025

The article profiles creative director Christopher A. Ritter’s speculative rebrand of the Cincinnati Ballet, which explores how motion and emotion can reshape the perception of a traditional arts institution. Using dynamic grids, blurred typography, and a proposed collaboration with fashion brand Aimé Leon Dore, Ritter aims to bridge classical elegance with contemporary cultural relevance. The project also imagines partnerships with local Cincinnati brands to strengthen the city’s cultural identity.

The Brand Identity · Sep 23, 2024

Studio Chong created a conceptual cat food brand called Smackk! to bring Bendito Mockup’s Manolo & Bendito collection to life. Inspired by founder Ade Chong’s cat, the playful and planet-friendly identity uses bold colors, minimal illustrations, and typefaces VC Henrietta and Agrandir to reimagine pet food branding. The project demonstrates Studio Chong’s strategic and creative approach to storytelling through design mockups.

It's Nice That · Sep 12, 2024

Elizabeth Goodspeed explores the evolving role of mockups in contemporary graphic design, tracing their rise from simple presentation tools to cultural signifiers within the creative community. The article examines how mockups have become both a necessity and a status symbol, shaping how designers present, evaluate, and even create work. It also reflects on their educational value and the pressures they create for emerging designers.

The Brand Identity · Sep 4, 2020 · Interview

The Brand Identity interviews Bandiz Studio’s Creative Director David Heofs as the Madrid-based multidisciplinary studio celebrates its 10th anniversary. Heofs reflects on the studio’s evolution from a solo practice to a small team working across graphic design, video, and photography, balancing commercial and self-initiated projects. The discussion highlights their experimental typographic approach, collaborative structure, and inspiration from underground and Japanese design movements.