Campaign Art Direction For Théâtre Duceppe 2024-25 Season

Deux Huit Huit developed a bold and theatrical campaign for Théâtre Duceppe’s 2024-25 season, embracing an unapologetically kitsch aesthetic inspired by the melodrama of soap operas. Using AI-generated sets designed to feel intentionally artificial, the visuals blur the line between illusion and stagecraft, evoking mystery and heightened emotion.