ABC Favorit — 22 cases

The Brand Identity · May 20, 2025

Studio Freight rebranded crypto trading platform Bullpen with a bold, chaotic identity inspired by the culture of crypto meme communities. The new design replaces the detailed bull logo with simplified horns, uses ABC Favorit typeface, and introduces stickers and chat bubble motifs to reflect the energy of online trading spaces. The result is a playful, authentic system that embraces the volatility and humor of crypto culture.

The Brand Identity · Mar 7, 2025

The Brand Identity’s article by Poppy Thaxter highlights five standout sans serif typefaces—Neue Montreal, ABC Favorit, Aeonik, Roobert, and GT America—showcasing how they’ve been used across various branding projects. The piece references multiple studios and designers who have applied these fonts in identities spanning fitness, real estate, fashion, and technology sectors. It celebrates the versatility and enduring appeal of sans serif typography in modern brand design.

The Brand Identity · Feb 28, 2025

The Collected Works created a cyclic, motion-driven identity for TITLES, a generative art platform that empowers artists to retain ownership of their creative output. The identity centers on a rotating ring motif symbolizing perpetual creativity, supported by custom generative tools built in Blender. Typography from Dinamo’s ABC Favorit and That That Type’s Lastik balances structure and warmth, reflecting the platform’s fusion of technology and artistry.