CATK created brand assets for Pfizer during the COVID-19 vaccine era, focusing on two main outputs: scientific imagery of the SARS-CoV-2 virus and a motion asset system built around the Pfizer hug. The virus visuals were modeled from structural data and rendered for use across Pfizer’s communications, including web, print, and broadcast. CATK also extended the company’s open-helix brand gesture into motion and across broader brand applications, creating a flexible asset set that carried consistently across formats.