Creative Direction And Microsite For Ikea Carbon Banks
NFTs to make you keep furniture longer?
Bakken & Bæck collaborated with SPACE10 on Carbon Banks, a speculative design project exploring the intersection of furniture, blockchain, and circular economy. The team developed creative direction, CGI, and a dedicated microsite to visualize the connection between physical furniture and digital ownership through AR and blockchain technology.
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- The core idea is SPACE10's speculative system: a wooden IKEA chair is tied to an AR, blockchain-based digital tree that grows "wilder, lusher, and more unique" as the owner keeps, repairs, resells, or passes it on.
- Bakken & Bæck handled the creative direction, CGI, co-production of launch materials, UI scenarios for both physical and digital journeys, co-wrote the white paper, and built the dedicated microsite; deliverables included a hero film, eight short clips, and still exports.
- Ryan Sherman of SPACE10 frames the logic as a carbon story: “The Carbon Bank chairs are made out of wood, acting as a 'carbon sink',” and asks whether linking possessions to mixed realities can change how we relate to material things.
- Robin Hoske of WINT Design Lab adds a key angle: Carbon Banks wasn’t just about mirroring physical and digital, but about adding “experiential value” to the object’s life.
- The project was published in December 2022 and received generally positive coverage from STIRpad, Dezeen, Scandinavian MIND, and NFT trade press, which is notable for a late-2022 NFT-adjacent design concept.
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