Shivani Parasnis
Art Director
In their own words
Every project is a brand new surprise that involves lots of cross-disciplinary collaboration.
It’s very easy to lose your personal sense of design when working a full-time corporate job.
Articles & interviews
- Top 50 Fonts Designers Will Favour in 2025
Creative Boom’s 2025 font roundup highlights 50 typefaces expected to shape the year’s visual landscape. The article, written by Katy Cowan, gathers community input to showcase a mix of reimagined classics and innovative new designs, reflecting trends like elegant serifs, expressive sans serifs, and versatile variable fonts. It features work from notable designers and foundries including Fred Smeijers, Margot Lévêque, Pangram Pangram, and Oh No Type Co.
- The Designers: Spotify’s Shivani Parasnis on her pivots from science to design and Mumbai to NYC
The Brand Identity’s interview with Spotify Art Director Shivani Parasnis explores her journey from biotechnology to design, her move from Mumbai to New York, and her creative evolution within Spotify’s global design team. Parasnis discusses balancing personal aesthetics with brand demands, her love of colour and typography, and the importance of maintaining a personal creative practice alongside corporate work.