Shane Hegde
Founder · Ceo
In their own words
AI won’t replace creative work.
Every AI company approaches creatives the wrong way.
We want you to get access to all the new ways you could work, and all the new technologies that are emerging.
The creative should choose which parts are automated, and they should choose when to be in the loop.
Creatives don't want to keep signing up for new tools and rebuilding their workflows every time a new model drops.
In a world of DAM and cloud storage competitors that are deeply corporate, two dimensional, and candidly, quite dull, we want our creative customer to see themselves in this space.
Articles & interviews
- Air’s manifesto makes one thing clear: AI will never replace human creativity
The article spotlights Air’s new manifesto and campaign, 'Beautifully Illogical', which asserts that AI will never replace human creativity. Through a handwritten letter in The New York Times and the launch of its new product Canvas, Air promotes a vision of technology that enhances rather than replaces creative judgment. The initiative celebrates human imperfection and authenticity as the foundation of great creative work.
- Creative agencies are quietly moving everything into Air
Creative Boom’s article by Tom May explores how Air, a New York-based creative operations platform, is redefining how agencies use AI. Rather than replacing creatives, Air’s new update introduces a context layer, AI agents, and a canvas that empower designers to control automation while maintaining brand consistency. The piece highlights Air’s philosophy of supporting creative teams through centralised, human-led workflows.
- Richard Turley Revamps Air's Identity with Simplicity and Humor
Richard Turley has reimagined the brand identity for Air, a creative operations platform, with a concept rooted in simplicity and parody. The project rejects overdesigned corporate aesthetics in favor of a minimal, human-centered approach that humorously critiques branding excess. Air’s new identity uses sky-inspired textures and a refined 'A' logo to reflect freedom, creativity, and self-awareness.