In their own words
We wanted to bring that same brand volume into the digital experience and make sure the identity holds up on digital, not just in decks.
While we're not tackling all obstacles, we wanted to create something that could help, in a fun, engaging way, to demystify branding and make creative careers and the industry more transparent.
Building Seasoned was a challenge, especially within a busy studio environment where client work often takes priority.
Articles & interviews
- MassiveMusic reveals new identity by Koto
Koto has created a new brand identity and website for MassiveMusic, uniting its various business units under the concept 'New Dimensions in Sound'. The rebrand emphasizes the physicality of sound through generative visuals, restrained color, and dynamic typography. Developed with Good City, the digital experience translates motion and sound into responsive, browser-native interactions that reflect MassiveMusic’s evolving role in audio branding.
- Koto Unveils Platform Breaking Design Education Barriers
The Brand Identity interviews Koto’s London team about Seasoned, a free educational platform designed to make branding knowledge more accessible. Developed during lockdown, the project uses a cooking metaphor to teach design principles through interactive eBooks and digital experiences. The initiative reflects Koto’s commitment to diversity, inclusion, and lowering barriers to entry in the creative industry.
- Koto Unveils Future Branding Strategies with Seasoned Initiative
At March 2025’s Nicer Tuesdays event, Koto London’s Sam Howard and Dylan Young presented ‘Seasoned’, an initiative launched in 2023 to help emerging creatives enter the industry. The project features interactive guides styled after 1970s cookbooks, designed to make branding more accessible and engaging.
- "Tickets Available for March's Nicer Tuesdays Featuring The White Pube and More"
It’s Nice That announces the lineup for March 2025’s Nicer Tuesdays event, featuring Koto, The White Pube, Stella Murphy, and Will Norman. The evening will explore topics from branding and editorial illustration to music video production and art criticism. The event is supported by WePresent and Frontify and will take place at EartH in Hackney on 4 March 2025.
- Koto Unveils Learning Hub for Aspiring Creatives
Global design studio Koto has launched Seasoned, a free and accessible learning hub aimed at helping emerging creatives understand branding and enter the design industry. The platform offers practical e-books and advice to make creative careers more transparent and inclusive. Koto plans to expand the initiative with additional resources like portfolio reviews in the future.