Founder
Offer a way of accessing this…trans-specific care regardless of policy or insurance coverage.
The article is part of The Brand Identity’s biweekly ‘The Edit’ series, highlighting five recent design projects. Featured works include Tangent’s flowing identity for The Turner Prize 2023, Want Studio’s Baroness Beatrice typeface, Universal Favourite’s rebrand for Wholesome, Human After All’s inclusive identity for Plume, and Curtis Rayment’s graphic system for RYSK Racing. Each project showcases distinct creative approaches across branding, type design, and visual storytelling.
BP&O’s article by Thomas Barnett reviews Human After All’s rebrand for Plume, a Denver-based telehealth service for the trans community. The identity builds on Koto’s original logo, expanding it into a vibrant, hand-drawn system that expresses individuality and optimism amid a hostile political climate. With its expressive textures, bright palette, and friendly Cooper typeface, the brand conveys confidence and inclusivity.