Creative Director · Co-Founder · Designer
GT Super has a warmth and personality, as well as having the right balance of forward-leaning and timeless that felt spot-on for the brand.
The Brand Identity interviews A LINE and Pelago about their collaborative rebrand of the digital health platform formerly known as Quit Genius. The project focused on creating an empathy-led identity that reduces stigma around substance-use treatment, featuring a new name, visual system, and illustration style. The result is a warm, optimistic brand built around the concept 'you are not an island.'
The Brand Identity interviews A LINE co-founders Nick Monkhouse and James Trump about their remote-first, flexible approach to building future-facing brands. They discuss their backgrounds in advertising and design, their collaborative culture, and how they balance creativity with strategic business thinking. The conversation highlights A LINE’s global presence, client focus, and emphasis on efficiency and inclusivity in creative work.
The Brand Identity’s 'The Edit' highlights five new design projects from studios around the world, including A LINE’s rebrand for Norwegian bakery Rolfsen, StudioSmall’s identity for real estate brand Inigo, Miltos Bottis’ kinetic identity for Cinobo, Menta Picante’s earthy branding for Tierra Sol, and lab.N’s classical identity for Neufquatre Editions. Each project showcases distinctive typographic and material approaches reflecting their respective industries.