Articles & interviews
- The Designers: The Working Assembly’s Chandni Poddar on side projects, imposter syndrome and more
This interview from The Brand Identity’s 'The Designers' series features Chandni Poddar, a mid-level designer at The Working Assembly in New York. She discusses her journey from Mumbai to the U.S., her experiences at major studios like Pentagram, and her approach to side projects, imposter syndrome, and creative growth. The conversation highlights her passion for experimentation, colour, and diversity in design.
- Shakespeare in the Park 2018 by Pentagram
BP&O features Pentagram’s 2019 campaign for Shakespeare in the Park, designed by Paula Scher and her team for The Public Theater. The work continues a 25-year collaboration, using a bold typographic system and a vibrant red, blue, and yellow palette to express the season’s theme 'Rumours and Rebels'. The campaign spans posters, signage, and print materials across New York City, maintaining continuity with past identities while introducing fresh visual energy.
- New Campaign for Atlantic Theater 2018–19 by Pentagram
BP&O features Pentagram’s campaign for Atlantic Theater Company’s 2018–19 season, led by Paula Scher. The work builds on the theater’s evolving identity, using fluorescent gradients, solid black ink, and the megaphone emblem to create continuity and variety across printed materials. The campaign reflects Pentagram’s ongoing approach of reconfiguring type, form, and color seasonally to maintain freshness and visual legacy.