Cheng Chi
Founder
Articles & interviews
- How Moniker and Standard Projects designed Sunday Robotics’ brand
Moniker and Standard Projects collaborated on the brand identity, website, and launch campaign for Sunday Robotics, a technology company behind the autonomous home robot Memo. The identity blends organic and engineered qualities through a tactile mark, warm color palette, and dual-typeface system. The integrated process across design, motion, and production helped position Sunday Robotics as a billion-dollar brand within months of launch.
- Sunday's 'Playful Precision': a robotics brand designed to give you your time back
Creative Boom features the new brand identity for robotics company Sunday, created in collaboration with San Francisco studio Moniker. The project, called 'Playful Precision', balances warmth and technical credibility to introduce Sunday’s autonomous home robot, Memo. The identity uses calm visuals, thoughtful motion, and a dual-type system to communicate both approachability and engineering rigor.