In their own words
Memory played a central role, as particular images resurfaced in our minds along the way as ideal pairings or counterpoints.
Our primary task is to act as brand guardians and to make sure that the brand stays relevant.
By removing the vowels we created a shorter and more distinctly unique wordmark.
Articles & interviews
- Absurd, unsettling or erotic? Carl Ander’s archive of instructional imagery forms an obscure new photobook
Photographer Carl Ander’s new photobook ‘Static Motion’, published by LL’Editions and designed by Lundgren+Lindqvist, recontextualises a decade-long archive of instructional imagery from sports and self-help manuals. The publication explores how static images meant to teach movement can take on new, often absurd or erotic meanings when stripped of their original context. The designers approached the layout intuitively, pairing images to create unexpected visual dialogues.
- Studio Showcase: Lundgren+Lindqvist
BP&O’s Studio Showcase highlights the work of Swedish design and digital development studio Lundgren+Lindqvist, founded by Andreas Friberg Lundgren and Carl-Johan Lindqvist. The article surveys their conceptual and material-driven approach across branding and editorial projects for clients in architecture, brewing, and the arts, emphasizing their balance of craft, structure, and visual sophistication.
- Lundgren+Lindqvist
The Brand Identity interviews Gothenburg-based studio Lundgren+Lindqvist, co-founded by Andreas Friberg Lundgren and Carl-Johan Lindqvist. The discussion explores their integrated design and development process, their tactile approach to print, and key projects for O/O Brewing, The World of Shoes, and MCKNGBRD. The studio emphasizes conceptual thinking, materiality, and collaboration with artists to create distinctive brand identities.