Fable&Co. developed the first full brand identity for biotech startup Nova Biochem, a company transforming lignin waste into circular chemicals. The identity centers on the concept of 'Matter,' expressed through a molecular-inspired symbol, a restrained monochrome palette accented by Catalyst Yellow, and cohesive imagery linking organic and engineered materials. The rebrand positions Nova Biochem as a credible, confident industrial player ready for investors and partners.